In summary: Well, I think it's called the "standard model" because it is currently the most widely accepted and experimentally validated theory of particle physics. It is a combination of the electromagnetic and weak nuclear forces, and it has been able to accurately predict the behavior of particles and their interactions. As for why it is on Ginzburg's list, it is likely because it was still being developed and refined at the time and was considered a major area of research and discovery in physics. But as science and technology have advanced, the standard model has also been refined and expanded upon.